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CityDance San Jose completes its third year


For eight consecutive Thursday nights between August 16 and October 4, Plaza de Cesar Chavez was rocking to an eclectic mix of dance genres, with live performers, dance instruction, food trucks and a beer and wine garden. With its roots in a 2016 meeting hosted by Mayor Sam Liccardo and Councilmember Raul Peralez for a group of Downtown employers, CityDance was launched later that year. The goal was to provide a fun activity outside after work to lure downtown employees out of their offices before hitting the freeways. In fact, CityDance San Jose has done more than that. We are attracting Downtown residents and visitors staying in hotels around the Plaza de Cesar Chavez, also. For a taste of CityDance San Jose 2018, watch this year’s video.

“We wanted to create a signature event for those of us who live and work Downtown,” said Kerry Adams Hapner, Director of Cultural Affairs. “What we didn’t anticipate was the way CityDance San Jose would provide entertainment for out-of-town visitors, as well as becoming a destination event for people from all over the South Bay.”

The event has enjoyed support from many City departments, downtown organizations and corporations. This season saw incredible engagement from the producing department, Office of Cultural Affairs/OED as well as the departments of Environmental Services; Parks, Recreation & Neighborhood Services; and Transportation. Adobe was a full-season sponsor this year, and PwC and Boston Properties each sponsored a single night. The Knight Foundation was a founding sponsor, along with the San Jose Downtown Association, which managed the marketing, advertising and social media for the series. Sponsors received visibility through a robust social media campaign, print and online advertising, acknowledgement at every event, and signage.

Dance genres featured at CityDance San Jose 2018 broke new ground, bringing regionally known performers and music to introduce dancers to K-Pop, ElectroSwing and Vogue. In addition, we featured favorite genres such as Salsa, Country Line Dancing, Merengue & Bachata, Bollywood and Disco.

Moving forward, the goal is to bring in more sponsoring organizations so that the event can be more self-supporting.  The attached video gives a good sense of the event, and more information on being a sponsor in 2019 is available from Nathan Rees, Event Coordinator/OCA, 408.975.7134  or Nathan.rees@sanjoseca.gov.

 

WATCH THE CITYDANCE SAN JOSE 2018 VIDEO ON YOUTUBE!