New mural adds color and “placemark” to City Hall area
Office of Economic Development staff have worked for several years to brighten up a wall at the corner of Third Street and East San Carlos, facing City Hall. While most murals are entirely the artist’s creative vision, this one was actually commissioned by the City through the OED’s identity initiative, and features the “San Jose” placemark that was developed to provide a visual identity element that San Joseans can call their own.
The wall is on the west-facing wall of the Enso bar and club — the property owners were willing to “host” the mural and were actively involved in choosing the design and prepping the whole wall with a base layer of paint, ready for the artists. Downtown Manager Blage Zelalich was the driving force that after more than two years, accomplished a highly decorative mural on a wall that had long been a target for tags and graffiti. We are especially grateful to the owners of the building, Rehan Jalil and his wife Mariam, for their patience and investment in the project.
The original design was created by Native Digital, the branding firm that worked with OED to create the “San Jose” placemark that we are providing to artists and partners such as Team San Jose, the Airport and the Downtown Association, and that has shown up on t-shirts and stickers all over town. The artist responsible for transforming a digital file into a hand-painted art work on the large wall was the Exhibition District’s Alyssa Wigant assisted by graphic artist Ryan Ruiz. They spent 31 hours leading up to Memorial Day painting the mural. The process of adapting the design and actually applying it to the wall was videotaped, and is fascinating to watch.
For more details, see the Mercury News’ article.