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Nox Cookie Bar Opens in Downtown SJ


Cutting the Nox Cookie Bar ribbon, from left: Armando Ricardez, SBDC Tips! Restaurant Program; San Jose City Councilmember Raul Peralez; Nathan Pendleton, Nox founder; Scott Knies, San Jose Downtown Association Executive Director; Hank Dennis, Director, SBDC Hispanic Satellite/ Silicon Valley and Hispanic Chamber of Commerce Silicon Valley.

After two years of successfully fueling SJSU’s all-night study sessions and tech coding marathons, Nox Cookies has opened a retail store to meet San Jose’s daily need to satisfy the craving for a warm cookie and cold milk. Convenient to Downtown offices and high-rise residences, Nox’s new storefront on South Second Street is open from 11:30 am to 2:30 am every day. In addition to its iconic cookies and milk, Nox is also featuring San Jose’s Treat Ice Cream Company products by the scoop. Nox will also continue its delivery service, from 11:30 am to 2:30 am daily.

On January 31, City Councilmember Raul Peralez joined Nox’s founder, Nathan Pendleton, to cut the ceremonial ribbon along with Dennis King, Director, Silicon Valley Small Business Development Center and Scott Knies, Executive Director, San Jose Downtown Association.

“Nox Cookie Bar is a delightful, innovative and much-appreciated addition to busy South Second Street,” said Councilmember Peralez. “Not only is it a great pedestrian destination, but the operating hours are a real reflection of the 24/7 vibe that is taking hold in San José. We are seeing historical changes and amazing new companies coming to town, and it all works better with cookies and milk!”

From left, Juan Borrelli, City of San Jose Business Ally: Nathan Pendleton, Nox Founder; Armando Ricardez, SBDC; and Xuan Ha, City of San Jose Business Ally.

In his remarks, Pendleton stressed that this opening was definitely the product of many people and groups working together, and he especially noted the help he received from City of San Jose’s Business Ally Program, specifically Juan Borrelli and Xuan Ha. Thanks to expedited County Health permit approval and the City’s Streamlined Restaurant Program, Nox received a building permit after just one 90-minute plan check review meeting.

According to Pendleton, Nox selected downtown San Jose because it provided ready access to all three market sectors – lots of corporations, lots of residences, and lots of students. The company already serves the San José State University campus and many new residential developments and corporate offices in the downtown area.

The name of the company, Nox, comes from the Latin word for night, to emphasize the late night component of the business. The original concept has expanded to cover cookie-snackers at all times of the day. For more information, visit the website or call 408-656-1287.