Pop-up Retail Arrives in Time for the Holidays


From therethere to SJ Made, nine pop-up retail stores in Downtown San Jose will spring to life in the Hammer Theater Center (the former San Jose Repertory Theater) and around Downtown this holiday season and stay open through January. The pop-ups, or temporary retail spaces, will sell a variety of merchandise and arrive in time for holiday shopping–when more than half-a-million people visit the City Center. “We want to catalyze the next wave of retail in Downtown and pop-ups add excitement and variety over the holiday season,” said Lee Wilcox, San Jose’s Office of Economic Development Downtown Manager. “San Jose’s Pop-Up Project is a part of Downtown’s evolution–where arts, innovation and entrepreneurial spirit thrive.”¬†For a list of stores, or to read more,¬†click here. For more information, contact Tina Kapoor, Downtown Coordinator.