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Put Your Money Where Your Pedal Is!


Bike to Shop Photo basket

Photo by mamichan/ CC BY 2.0

May is here and there is no better time to fix that flat and pull your bike out of the garage. While we may think of biking for exercise or even commuting, it may not occur to us to get on our bikes to do our errands. These days, with our speedy thumbs and smart phones, we can have groceries or clothes delivered directly to our doors. With that kind of convenience, it may seem daunting to take out our bikes to haul our purchases, find reliable bike parking. And breaking the habit of hopping in the car is hard, too.

I can tell you that with a couple forays by bike, you’ll soon break the newbie barrier. You’ll find, as I do, that biking to shop actually transforms the perfunctory weekend experience of restocking the fridge into a fun time that’s good for your health and our local economy. Whereby you can “buy” things virtually anywhere, we “shop” local, and having a first-hand retail experience can make all difference in the quality of the products you buy. For instance you can smell the strawberries at the market and pick the ripest baskets or try out the hat that looks great in the store window to see if it looks just as great on you.

Saturday, May 21 is Bike to Shop Day, which is sponsored by the Silicon Valley Bicycle Coalition. Dozens of South Bay businesses are participating. San Jose businesses such as Bel Bacio, Athletic Performance, La Dolce Velo, Recycle Bookstore, Original Gravity, & La Lune Sucree are offering discounts and special deals to customers arriving by bike that day.

What I love most about Bike to Shop Day is meeting fun people on the planned group rides. This year there are four group rides throughout the South Bay including a family ride! Two group rides focus on some of San Jose’s neighborhood shopping districts—The Alameda, Japantown, & Downtown. There are a few starting points for group rides to the Valley Fair Mall, which will be providing free bike valets, giveaways, and prizes.

To learn about Bike to Shop Day and for tricks, tips, and gear about biking with packages, visit the Bike to Shop website: https://biketoshopday.com/  I hope to see you out and about on your bike May 21 and beyond!

Reena Brilliot, Business Development Officer