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San Pedro Square and MOMENT honored


Source: Gensler

Enhanced by the addition of the MOMENT retail project, San Pedro Square has won an Award of Excellence in the category of Great Places from the Northern California chapter of the American Planning Association.  The award was collected earlier this year by Jason Wu, at that time Street Life Manager for San Jose Downtown Association. The City of San Jose and San Jose Downtown Association had teamed up to submit San Pedro Squared project at the statewide APA award level for urban design. For more details, check out our blogpost from 2018 about the opening event for MOMENT.

“This was a truly collaborative team effort involving the Downtown Association, and several City of San Jose departments:  Office of Economic Development, Public Works, and my Department of Transportation team,” wrote Arian Collen, Parking Manager for the Department of Transportation in the application.  “Although small in scope and scale, the San Pedro Squared project was an important experiment in adaptive reuse of a small portion of the garage, which may become scalable and transformative as future parking demands shift with the rise of autonomous vehicles.”

San Pedro Squared was designed by Gensler and Eaton Hall Architecture, and built by TICO Construction. The DTSJ site provides more details on the planning process for MOMENT.

Source: Sal Pizarro/Bay Area News Group

To create MOMENT, the San Pedro Squared project utilized 12 parking spaces in a nearly block long City-owned parking structure, and five on-street parking spots, and the sidewalk in between. This became four micro-retail shops and the city’s longest parklet. The four 400-square-foot shops, collectively called MOMENT, immediately changed the streetscape and feel of the block. The shops are curated with merchandise from local retailers, and the retailer mix is changed a few times a year, giving local makers, retailers and entrepreneurs a controlled retail environment as they grow their businesses. In the first year, all the shops were women-owned, selling a range of products including apparel, plants, stationery and art. There is currently a waitlist for entrepreneurs wanting to rent space in MOMENT and the goal is to graduate these shop owners to larger permanent storefronts.

The project was launched in 2015, when the San Jose Downtown Association won a national grant through the Knight Foundation’s inaugural Knight Cities Challenge, meant to make the cities where Knight invests more vibrant places to live and work.

“The jury was very impressed with the San Pedro Squared concept as well as the larger area and included the entire San Pedro Square area in the award,” the notification letter read.

For more information about retail opportunities in Downtown San Jose, contact Blage Zelalich, Downtown Manager, OED.