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Viva CalleSJ will open San Jose streets twice in 2019


Responding to the ever-growing crowds of walking, biking, scooting and skating participants, the open-streets event Viva CalleSJ will be held in May and September in 2019. “Downtown and Eastbound” will take place on Sunday, May 19, covering a route from St. James Park downtown, via Market Street to Willow Street, then eastbound on Willow/Keyes/Story Road to Emma Prusch Park at King Road.

The usually busy streets will be closed to all engine-driven vehicles, to encourage walkers, scooters, strollers, bike riders, unicyclists, skaters and even horseback riders to enjoy human-powered locomotion. About seven miles of city streets are suddenly accessible and explorable, enhanced by vendors, displays, and engaging entertainment along the way and at “hubs.” There is no charge to participate, but cash is a good idea to take advantage of the food and other vendors who traditionally bring out the best San Jose has to offer.

Hosted by San Jose’s Department of Parks, Recreation and Neighborhood Services, VivaCalleSJ attracts upwards of 100,000 participants, and has been growing since first produced in San Jose in 2015. There is no right way to “do” Viva CalleSJ – join wherever you want, go in any direction and stay as long as you like. The routes are free of vehicles from 10 am to 3 pm.

Sponsors of the event include #408Creates, a program of the City’s Office of Cultural Affairs, AAPR California, Ford GoBike,  Mineta Transportation Institute, HealthTrust, Knight Foundation, Santa Clara County Public Health, Silicon Valley Bicycle Coalition and Santa Clara Valley Transportation Authority.

With support from the corporate community, Viva CalleSJ aspires to achieve the success seen by the Los Angeles open streets program, “CicLAvia,” which produced four events in 2018 and has six planned for 2019.

Open streets programs have taken place in major cities around the world for decades. They are popular with both residents and business for many reasons, including the economic benefit. These events report a more than a 50 percent boost to businesses during the event. Participating businesses and sponsors have the opportunity to interact and be seen by over 100,000 participants in a single day.

Viva CalleSJ has developed comprehensive sponsorship opportunities and we are actively connecting with organizations throughout the Bay Area. If you are interested, please contact Joe Noonan at joe.noonan@sanjoseca.gov for more information. Get your business in front of 100,000 Bay Area residents in 2019.

The second 2019 Viva CalleSJ event is scheduled for late September. Businesses and residents can expect a new exciting route. To get a taste of Viva CalleSJ, check out scenes from previous years in this video.