VivaCalleSJ 2018 Opens up Monterey Road, Sept. 23
One Sunday a year, more than 100,000 people give up their cars, trucks and motorbikes and take to San Jose’s streets on foot, pushing strollers, riding bikes, skateboards and a variety of human-powered vehicles. Each year, a new route is declared, and the route is closed to conventional cars, trucks and other fossil-fueled forms of locomotion. Six miles of the city is thus opened up for a leisurely, companionable trip in either direction.
Announced on Bike to Work Day, VivaCalle SJ 2018’s route features the historic Monterey Road, from SoFA (South of First Arts District) to Martial Cottle Park. As always, VivaCalle SJ 2018 is open to the public and free of charge. Vendors along the way are available for food, beverage and other purchases.
Along the route, participants can visit activity hubs at Parque de Pobladores, the Santa Clara County Fairgrounds, and Martial Cottle Park. Hubs feature information, free water, bike repairs, local vendors, live entertainment and family-friendly fun.
Last year’s VivaCalle attracted as estimated 130,000 people up from the 2016 record of 100,000. According to “A Survey of Viva CalleSJ Participants Study” by MTI, Viva CalleSJ 2017 attendees spent more than $1 million at local businesses on the route during the six-hour event.
“A recent Mineta Transportation Institute (MTI) study shows that Viva CalleSJ is connecting people to people and people to places while Building Community Through FUN,” said Angel Rios, Jr., Director of the City’s Department of Parks, Recreation and Neighborhood Services (PRNS) which coordinates the event. “The 2018 route, from SoFA south bound on Monterey Road, will allow attendees to learn and connect with businesses and communities in this iconic and historic thoroughfare.”
Details: Viva CalleSJ 2018: SoFA to the Streets
When: Sunday, September 23
10:00 a.m. – 3:00 p.m.Where: South of First Area (SoFA) down Monterey Road towards Martial Cottle Park. You can join VivaCalle SJ at any hub, at either end, and anywhere along the route.
Viva CalleSJ is made possible by collaborative efforts from City of San Jose Parks, Recreation and Neighborhood Services Department, Silicon Valley Bicycle Coalition, Santa Clara County and Knight Foundation. Visit www.vivacallesj.org for event information, including a map of this year’s route.